Nobody chooses an accountant, a solicitor or a consultant on impulse. The decision usually involves money, risk or something personal (a tax bill, a house purchase, a dispute at work), and the person making it is often anxious before they get in touch. That changes what the website is for. Its job is not to explain every service in detail; it is to make a careful, slightly nervous visitor confident enough to book a first conversation. This guide covers what websites for accountants, solicitors and consultants need to show, what the regulators expect, and what a professional services website costs in the UK in 2026.
The short answer
An accountant, solicitor or consultant needs a website that earns trust before the first call: named people with real photos and qualifications, clear fees, regulatory details shown plainly, and one easy way to book a consultation. Solicitors' firms in England and Wales must also show their Solicitors Regulation Authority number and digital badge, plus prices for services such as conveyancing. In the UK in 2026, a four-page site for a sole practitioner or consultant starts at £300, an eight-page practice site with team profiles and a blog starts at £950, and online consultation booking adds £350.
Why does a professional services website have to work harder on trust?
Most small business websites are judged on convenience. Professional services are judged on credibility, because a client cannot easily tell good advice from bad until long after they have paid for it. A homeowner can see whether the leak is fixed; almost nobody can tell whether their accountant claimed every allowance. So visitors look for proxies: who the people are, whether they are qualified and regulated, whether the fees look honest, and whether the firm looks current. Nielsen Norman Group's research on trustworthiness in web design lands on almost the same list: professional design, upfront disclosure of fees and contact details, comprehensive and current content, and visible connections to the rest of the web, such as independent reviews. Your website either proves each of those or quietly undermines it before anyone picks up the phone.
What should websites for accountants, solicitors and consultants include?
Most of what earns trust costs nothing extra to build, as long as it is planned in from the start:
- Named partners and staff with a real photo, their qualifications and the clients they look after, because people hire a person before they hire a firm
- Fees shown openly, even as fixed-fee packages or "from" prices, since a visitor who finds no price at all tends to assume the worst
- Service pages written around the client's problem, such as selling a house or a first self assessment, rather than internal labels like "private client services"
- Independent reviews, plus case studies or outcomes where client confidentiality allows
- An insights section that answers what clients are searching for now: for accountants in 2026 that means Making Tax Digital for Income Tax, mandatory since April 2026 for sole traders and landlords with qualifying income over £50,000, and for those over £30,000 from April 2027
- One low-friction next step, usually a free 15-minute call booked straight into a diary, rather than a contact form that vanishes into a shared inbox
What do solicitors and accountants have to show on their website?
This is where generic templates most often go wrong. Law firms regulated by the Solicitors Regulation Authority (SRA) must display their SRA number and the SRA digital badge prominently, publish their complaints procedure, including how to complain to the Legal Ombudsman, and publish their prices if they offer services on a set list that includes residential conveyancing, uncontested probate and employment tribunal claims for unfair dismissal. A conveyancing firm without a clear pricing page is not just missing a trust signal; it is out of step with its regulator.
Accountancy bodies such as ICAEW and ACCA control how their titles and logos are used, so "chartered" should only appear where it is genuinely earned. And every limited company, in any profession, must show its registered name, company number, place of registration and registered office address on its website, as GOV.UK's guidance on company disclosures sets out. It is one line in the footer, and careful clients notice when it is missing.
How is a consultant's website different?
Consultants rarely have a regulator to point to, which removes the easiest trust signal of all. If you are a management, HR or IT consultant, there is no SRA badge to display, so your website has to carry more of the proof: a clear point of view on the problems you solve, two or three case studies with real numbers, and testimonials with names and job titles. Plenty of independent consultants rely on LinkedIn alone, which is fine while new business comes from people who already know you. It stops working when a stranger checks you out and finds a profile that looks like every competitor's. If you are weighing up one page against several, our landing page vs full website guide walks through that decision.
How much does a website for an accountant, solicitor or consultant cost in the UK in 2026?
At Migap, a starter site with up to four pages starts at £300, often enough for a sole practitioner, bookkeeper or independent consultant. A practice with several partners, team profiles, separate service pages and a blog usually needs our business tier, from £950 for up to eight pages with a content management system so staff can publish updates themselves. A firm with many practice areas fits our premium tier, from £3,500 for up to twelve pages with custom integrations. A dedicated booking system for consultations, with calendar integration, adds £350. If you want clients to log in, upload documents securely and see their own deadlines, that is a client portal, a web app rather than a website, from £2,500. Full pricing for every tier is on our services page.
Do clients really check a firm's website before they hire?
More carefully than most firms assume. Questions about finding a good accountant, or choosing a conveyancing solicitor, come up constantly on Reddit, particularly in r/UKPersonalFinance and r/HousingUK. The advice that comes back is usually practical: check the person is properly qualified and regulated, get a fixed fee in writing, and remember that "accountant" on its own is not a protected title in the UK, so anyone can use it. Every one of those checks starts on your website. A site that shows its regulator, its people and its fees answers them before they are asked; one that hides them sends the visitor back to the search results.
A real example of making a stressful process feel simple
None of the projects in our portfolio is a law firm or accountancy practice yet, and we would rather say so than stretch a different project to fit. The closest parallel is GetSettle, a UK FinTech and relocation platform we built to take newcomers through tenant onboarding and utility setup. Its users arrive confused and anxious, much like a first-time client of a solicitor, and the brief was to make a long, intimidating process feel trustworthy. Breaking the forms into short stages that never lose a user's progress delivered an 80 percent better completion rate. Onboarding a new client at an accountancy or law firm, with its identity checks and engagement letters, is the same problem in a different industry.
Getting started
If you are not sure whether a four-page site or a full practice site fits your firm, tell us how your practice works, sole practitioner or multi-partner, one service or several, and we will recommend the tier that genuinely fits rather than the more expensive one.
If you already have a website and suspect it looks dated next to the firms you compete with, start with a free website audit instead. We hand-review it on a real phone and tell you plainly what is costing you enquiries, including trust gaps such as a missing company number or regulator badge, before you spend anything on a rebuild.